Product Acceleration with Root Cause Analysis
A scalable pitch collateral that combines search ads analysis and competitive insights.
Why it was hard
Tasked to improve adoption rate for solution. Seller awareness was high but adoption was at only 20%.
What I did
“Involve the people involved” - interviewed low adopters to understand why they’re not using solution. One of the feedback was that the solution’s language was too internal focused, lacking customer-centricity.
Impact
3.5X product adoption post pilot. Increased +21% advertiser coverage.
